Hi, I’m Arsema

I’m Arsema, the founder of Twenty Four, a womenswear brand built on transparency, community, and timeless design. I’ve helped thousands of aspiring brand owners launch and scale their businesses while building my own from the ground up.

Embrace Business Growth

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Now Booking

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Embrace Business Growth ✹ Now Booking ✹

I’m Obsessed with Nurturing brand GROWTH

I launched Twenty Four in 2020 with a vision: to create clothing that makes women feel confident, elevated, and seen. After hitting pause and relaunching in 2025, I made a commitment to not just sell clothes but to share the full journey—every win, every lesson, and every challenge that comes with building a brand from scratch.

Along the way, I’ve built a community of over 40,000 across social platforms, sold out multiple drops, and created digital tools to help other entrepreneurs do the same.

My Background

I’ve always believed fashion is more than just clothing—it’s storytelling. Before relaunching Twenty Four in 2025, I worked behind the scenes as a social media manager for some of the industry’s most influential emerging brands, including Matte Brand, Samaria Leah Denim, and Grayscale.

Those experiences gave me a front-row seat to how powerful digital storytelling and community-building can be. I learned how to build hype around launches, connect authentically with audiences, and grow brands through content that feels aspirational yet relatable.

When I decided to put my own brand first, I carried all of that knowledge into Twenty Four—combining my eye for style with the strategy it takes to actually scale a business.

Our Philosophy

01

COMMUNITY OVER COMPETITION

Twenty Four was built on the belief that community is everything. I share resources, knowledge, and experiences so that other brand owners can grow alongside me. When one of us wins, we all win.

02

CREATIVITY WITH PURPOSE

Every design and resource I create is intentional—crafted to inspire confidence, elevate your brand, and spark real growth. I don’t believe in gatekeeping, I believe in building.

03

TRANSPARENCY ALWAYS

From showing the behind-the-scenes of my own brand to giving honest advice about manufacturing, marketing, and business growth—transparency is non-negotiable. You’ll always get the real story with me.

GET TO KNOW ME

  • Iced vanilla latte with oat milk

  • Pisces (dreamer + visionary)

  • Lip gloss, my planner, and headphones

  • Santorini or London

SCALE YOUR SOCIAL WITHout The stress

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