Entrepreneur + Brand Owner

From launching her womenswear label Twenty Four to building Studio 24, Arsema Beshue has mastered how to use TikTok to grow a brand and build community. In this live session, she shares the exact strategy that helped her turn short-form videos into consistent growth, visibility, and sales.

You’ll learn how to create content that attracts the right audience, builds trust, and drives conversions, plus how Arsema plans and structures her TikTok content to stay consistent while running multiple brands.

Entrepreneur + Brand Owner

From launching her womenswear label Twenty Four to building Studio 24, Arsema Beshue has learned firsthand that building a successful brand requires more than great designs, it requires financial structure. In this live session, she breaks down the biggest money mistakes she made when starting out and the systems she now uses to manage and grow her business.

Arsema will cover how to separate business and personal finances, the importance of starting an LLC, setting up a business bank account, understanding cash flow, and the truth about revenue versus profit. With real examples from her own journey, she will share how proper money management can protect your brand, prevent burnout, and set you up for long term success.

Entrepreneur + Brand Owner

From launching her own womenswear label Twenty Four to building Studio 24, Arsema Beshue has firsthand experience with the challenges of finding manufacturers and scaling production. In this live session, she will share the key lessons she learned in her first rounds of production including how to find reliable factories, how to spot red flags, and how to understand production costs and timelines. With her background as a social media manager for Matte Brand and Samaria Leah Denim, and as a founder who has grown a community of more than 30K brand owners and entrepreneurs, Arsema brings both creative and practical insight into building a clothing brand from the ground up.