30K tiktok followers
100k in revenue
30K tiktok followers 100k in revenue
BY: Arsema Beshue
Date & Time
Thursday, November 6, 2025 • 5:00 PM to 6:00 PM PST / 8:00 PM to 9:00 PM EST (Live Masterclass via Zoom Webinar)
Tickets
From launching her womenswear label Twenty Four to building Studio 24, Arsema Beshue has learned firsthand that building a successful brand requires more than great designs, it requires financial structure. In this live session, she breaks down the biggest money mistakes she made when starting out and the systems she now uses to manage and grow her business.
Arsema will cover how to separate business and personal finances, the importance of starting an LLC, setting up a business bank account, understanding cash flow, and the truth about revenue versus profit. With real examples from her own journey, she will share how proper money management can protect your brand, prevent burnout, and set you up for long term success.
About This Session
When you are first starting your brand, it is easy to focus on the creative side such as the product, visuals, and packaging, and forget about the financial foundation that keeps it all running. In this session, Arsema shares the biggest financial mistakes she made when launching her clothing brand and how she rebuilt her systems to protect her business long term.
From setting up an LLC to separating business and personal finances, this class breaks down the real money moves every founder should make early on. Arsema will explain how to set up your business legally, track your income correctly, understand cash flow, and avoid the common pitfalls that cause small brands to fail before they truly begin.
This is a transparent and beginner friendly breakdown of the financial side of building a brand. There is no fluff, only lessons that actually matter.
What You’ll Learn
Starting an LLC: Why it is essential for protecting yourself legally and separating you from your business
Opening a Business Bank Account: How to organize your income, expenses, and payouts properly
Bookkeepers and Accountants: When to hire help, what they actually do, and how they save you time and money
Understanding Cash Flow: Why seeing money come in does not mean you are profitable
Revenue vs Profit: The difference that can make or break your brand’s future
Saving for Taxes: How to plan ahead so tax season does not catch you off guard
Overspending and Emotional Spending: How to budget wisely without slowing your growth
Building a Financial Routine: Systems you can set up weekly and monthly to stay organized
Tracking Expenses: Tools and templates to monitor your finances without feeling overwhelmed
Long Term Financial Health: Creating habits that support sustainable growth, not short term excitement
Format & Agenda (approx.)
0:00 – 0:05 Welcome and Introduction
0:05 – 0:20 Setting up Your Business including LLCs, Bank Accounts, and Legal Structure
0:20 – 0:35 Understanding Cash Flow, Profit, and Budgeting
0:35 – 0:50 Common Financial Mistakes and How to Avoid Them
0:50 – 1:00 Live Audience Q and A and Closing
Who Should Attend
Founders launching their first clothing brand or digital product
Entrepreneurs who feel disorganized with money management
Creatives who want to understand the numbers behind their brand
Anyone who wants to make their brand financially stable and ready to scale
About Arsema Beshue
Arsema Beshue is the founder of Twenty Four, a womenswear brand, and Studio 24, a resource hub for brand owners. With experience in growing a brand from scratch, she has navigated the ups and downs of finding manufacturers, creating samples, and scaling production. Arsema has also worked as a social media manager for Matte Brand and Samaria Leah Denim, giving her firsthand experience in building digital presence for fashion brands at different stages of growth.
She has built a community of more than 30K across social media and generated thousands in sales through both her clothing brand and digital resources. As a founder, she brings a transparent perspective on the real challenges of manufacturing and shares practical steps that help new brand owners avoid costly mistakes while building strong, long term relationships with factories.
FAQs
Do I need an existing brand or product line to attend?
No. Whether you’re brainstorming or already building, the insights apply at any stage.
Will this be interactive like a Zoom call?
This is a webinar. You can view and submit questions via Q&A; your camera/mic will not be active.
Will there be a recording?
No, this ticket is for live access only.
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