FOUNDER OF SUNDÉ
FEATURED IN BRITISH VOGUE
SIX FIGURE REVENUE
FOUNDER OF SUNDÉ FEATURED IN BRITISH VOGUE SIX FIGURE REVENUE
BY: NATASHA
Date & Time
Tuesday, November 11, 2025 • 6:00 PM to 7:00 PM PST (Live Masterclass via Zoom Webinar)
Tickets
About This Session
Sundé was created from a feeling — that quiet confidence you get when you slip into something that feels just right. In this session, founder and creative director Natasha shares the journey of building her premium loungewear brand from the ground up, transforming it from an idea into a community-first label that embodies effortless elegance, well-being, and slow living.
With over a decade of experience in design and development, Natasha built Sundé on values of comfort, refinement, and intention. She will walk you through how she turned that vision into a tangible brand world — from sketching her first samples to crafting visuals that tell a story of modern femininity and conscious design.
This session feels like an inside look at what it means to build a lifestyle, not just a product line. You will learn how to combine creativity, clarity, and consistency to design a brand that feels timeless and deeply personal.
What You’ll Learn
Designing a Lifestyle Brand: How to build a label that represents more than products and reflects a way of living
The Power of Storytelling: How to use brand tone, copy, and visuals to create emotional connection and trust
Building a Community First Brand: How to design with real women in mind and create an experience that extends beyond the product
From Sketches to Samples: Natasha’s process of developing timeless pieces that align with her values of quality, longevity, and wellness
Creating a Brand World: How to make your brand instantly recognizable through tone, design direction, and customer experience
Slow Fashion, Fast Growth: How purpose driven brands can grow without compromising on ethics, storytelling, or creativity
Format & Agenda (approx.)
0:00 – 0:05 Welcome and Introduction
0:05 – 0:20 The Story Behind Sundé: From Idea to Brand Identity
0:20 – 0:35 Building a Lifestyle Brand Through Design and Intention
0:35 – 0:50 Creating a Consistent Brand World (Visuals, Tone, and Experience)
0:50 – 1:00 Live Q&A and Closing
Who Should Attend
Brand owners looking to build a strong and meaningful identity
Designers interested in creating brands rooted in purpose and longevity
Founders exploring how to merge aesthetics with values
Creatives who want to elevate their storytelling and customer experience
Anyone ready to build a brand that people don’t just buy from but belong to
About COMFORT ABIODUN
Natasha is the founder and creative director of Sundé, a premium women’s loungewear and underwear brand based in the UK. With over a decade of experience in fashion design and product development — from global brands to factories in China — she built Sundé with a mission to redefine what comfort and luxury mean for modern women.
Her journey began with a deep understanding of the gaps in the industry: the lack of care, the churn, and the products made without intention. Sundé was born from her desire to create something different — a lifestyle rooted in wellness, sophistication, and slow living.
Through thoughtful design, elevated branding, and purpose-driven storytelling, Natasha has grown Sundé into a community-first brand loved for its effortless elegance and timeless comfort. She continues to champion conscious production, meaningful design, and creating pieces that help women feel both confident and at ease.
FAQs
Do I need an existing brand or product line to attend?
No. Whether you’re brainstorming or already building, the insights apply at any stage.
Will this be interactive like a Zoom call?
This is a webinar. You can view and submit questions via Q&A; your camera/mic will not be active.
Will there be a recording?
No, this ticket is for live access only.
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