37K tiktok followers
100k in revenue
37K tiktok followers 100k in revenue
BY: Arsema Beshue
Date & Time
Tuesday, November 11, 2025 • 12:00 PM to 12:50 PM PST (Live Masterclass via Zoom Webinar)
3:00 PM to 3:50 PM EST
8:00 PM to 8:50 PM GMT (United Kingdom)
9:00 PM to 9:50 PM CET (France, Germany, Switzerland, Netherlands, etc.)
7:00 AM to 7:50 AM AEDT (Australia – next day)
5:00 AM to 5:50 AM JST (Tokyo – next day)
Tickets
Learn the full TikTok strategy that built 24. This class breaks down how to create content that attracts the right audience, builds community, and turns followers into real customers. You’ll leave with a clear system to plan your videos, stay consistent, and grow your brand through short form content.
About This Session
When building a brand, many founders focus only on product, design, and packaging—but in today’s world, visibility is everything. In this session, Arsema breaks down the TikTok strategy that helped her grow her clothing brand and community to tens of thousands of followers, thousands of customers, and consistent sales.
From creating viral educational videos to building emotional storytelling around your brand, this class dives into how to use TikTok intentionally to grow your audience and drive conversions. Arsema shares her exact approach, video structure, and how she plans and organizes her content to stay consistent while managing multiple brands.
This is a transparent, beginner-friendly breakdown of how to build a real brand presence on TikTok.
What You’ll Learn
Understanding the Algorithm: How TikTok’s system works and what metrics actually matter (watch time, saves, comments).
Content Pillars That Convert: The three types of videos every brand needs—educational, behind-the-scenes, and lifestyle.
The Structure of a Viral Video: Hooks, storytelling, and call-to-actions that grab attention and drive engagement.
Storytelling & Aesthetics: How to create emotional, shareable videos that reflect your brand’s world and connect with your audience.
Batching & Planning: How to plan your TikToks weekly using systems and templates so you can stay consistent without burning out.
Turning Followers Into Customers: How to direct traffic from TikTok to your products, bundles, and services effectively.
Analyzing Performance: How to read your analytics and decide what to double down on.
Staying Consistent & Inspired: How to overcome creative blocks and keep content flowing, even during slow growth periods.
Format & Agenda (approx.)
0:00 – 0:05 Welcome and Introduction
0:05 – 0:15 Understanding TikTok and the Algorithm
0:15 – 0:25 The 3 Core Content Pillars That Built 24
0:25 – 0:35 How to Structure a Viral Video (Hook, Story, CTA)
0:35 – 0:45 Turning Followers into Customers and Building Community
0:45 – 0:50 Live Audience Q and A and Closing
Who Should Attend
Founders and brand owners who want to grow their audience through TikTok
Entrepreneurs ready to turn content into consistent traffic and sales
Creatives looking to build brand awareness and community with short-form video
Anyone who wants to learn how to create content that attracts followers, drives conversions, and builds brand identity
About Arsema Beshue
Arsema Beshue is the founder of Twenty Four, a womenswear brand, and Studio 24, a resource hub for brand owners. With experience in growing a brand from scratch, she has navigated the ups and downs of finding manufacturers, creating samples, and scaling production. Arsema has also worked as a social media manager for Matte Brand and Samaria Leah Denim, giving her firsthand experience in building digital presence for fashion brands at different stages of growth.
She has built a community of more than 30K across social media and generated thousands in sales through both her clothing brand and digital resources. As a founder, she brings a transparent perspective on the real challenges of manufacturing and shares practical steps that help new brand owners avoid costly mistakes while building strong, long term relationships with factories.
FAQs
Do I need an existing brand or product line to attend?
No. Whether you’re brainstorming or already building, the insights apply at any stage.
Will this be interactive like a Zoom call?
This is a webinar. You can view and submit questions via Q&A; your camera/mic will not be active.
Will there be a recording?
No, this ticket is for live access only.
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